Passionate about providing Central Virginia a first class experience and quality custom home.

 

ORIGIN STORY

The name Keel originates from our teams’ personal love for boating, water sports, and living steady, balanced lives. To keep a boat steady and upright, is the responsibility of the keel underneath the ship. If you say that someone or something is on an even keel, you mean that they are working or progressing smoothly and steadily. This is exactly how we expect our building process and customer experience to feel.

Who

Jeff, Andy, and Casey are the founders of Keel Custom Homes and have known each other for years. They started working together after the Great Recession on various real estate deals. As the years passed, they slowly planned to start a home-building company. Each partner had a background in home building; therefore, the company's evolution was a natural fit. Andy and Jeff had previously worked together for Ryan Homes and Casey for Centex Homes. They believed their expertise and knowledge in the home building industry would allow them to run a company that brought the best parts of those production builders to Virginia's custom buyer’s experience. In 2018, Keel Custom Homes was officially formed. As Keel began to take off, several core values seemed to emerge:


 Service First: Always do more than is expected.
 Committed to Excellence: Be a miracle worker.
 Always Do The Right Thing: Make the hard right decisions.

What

Keel’s ownership team recognized a gap in the market for a quality custom home builder that would build on a customer’s lot, build a spec home, or build in a neighborhood. Keel prides itself on our skilled team of experts who provide the highest-class experience in custom home building. We are committed to delivering unparalleled quality and customer service, ensuring that every project is completed to the highest of standards. From the initial design phase to the final nail, our attention to detail and level of craftsmanship sets us apart. Keel has grown each year in its reputation for building high-quality custom homes on owners’ lots.

A great home comes from upfront planning. Therefore, we focus heavily on a robust preconstruction system, which allows homeowners to customize their houses as they see fit. Our in-house interior designer helps customers through decision-making to ensure that their dream home becomes a reality. Keel’s mission is to provide each homeowner with an exceptional home-building experience based on safe construction practices, competitive pricing, open communication, and unmatched customer service.

Why

Keel Custom Homes is passionate about creating an amazing dream home experience for our Virginia customers. We pride ourselves on systems and processes that allow prospective homeowners to start with an idea, which the Keel team can turn into a reality through a seamless process. The professional team at Keel Custom Homes offers decades of real-world experience in all build phases: floor plan creation, interior design, and construction.

Each team member brings a unique background, passions, and experiences to Keel, which allows them to ask clients the right questions to ensure the end result is a home that not only matches the customer’s vision today but also meets their changing needs in the future.

 

Your Dedicated Team

Jeff Bunch

Jeff Bunch at keel custom home

Jeff Bunch has over a decade of experience in real estate, having worked with national home builders, real estate brokers, and investors. He spent five years with Ryan Homes developing his construction knowledge and project management skills before teaming up with Andy Beach to form Progress Realty Group, which focused on urban infill and renovation investments in the city of Richmond. Jeff and Andy eventually formed UrbanCore Construction before teaming up again to focus on custom residential homes at Keel.

Casey White

Casey White is a graduate of Virginia Tech and has been in the construction industry for a decade, working in both production and custom homes as well as historic home rehabilitations and custom infill construction in the city of Richmond. His breadth of experience brings a well-roundedness to Keel and keeps him looking for ways to improve the construction process. Casey enjoys traveling and surfing, especially in New Zealand, where he lived for five years. 


Joanna Bidwell

Meet Joanna, our incredible Office Manager! With unmatched organizational skills and a welcoming attitude, she keeps our office running smoothly every day. From coordinating all the transactions to home building, ensuring all documents are in place, she make’s our work place efficient and enjoyable. We’re lucky to have such a dedicated team player on board!

 
 

Peter Petras

Born and raised in Richmond, Peter has a true passion for the city and everything it has to offer. With a background in new construction, sales, and investment property, he brings value to his clients through his unique grasp on areas such as estimating costs, negotiation, and financing. He loves to gain a deep understanding of “the why” behind his clients needs in order to best serve them.

Peter has over seven years of experience in the real estate industry. His journey in real estate started back in college when he took an internship in Richmond with a local company focused on historic renovations, new construction, urban infill and development. From there, he spent time with both a national and regional builder in roles including Production Supervisor, Project Manager, and New Home Advisor.

Peter is a graduate of Virginia Tech’s Pamplin College of Business with a degree in Marketing Management. When he is not serving his clients, he enjoys spending time with his family, exercising, golfing and catching up with friends.

peter.petras@onesouthrealty.com
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Bridget Fowler

Bridget is our design and interiors enthusiast. She graduated from Radford University with a degree in Interior Design and started her career with a manufacturing company working with architects, designers, and builders to create high-end architectural finishes. Early 2022 she brought her skills and passion to Keel as our in-house interior designer and marketing coordinator, among many other things! She enjoys spending time traveling and continuously learning new design skills and artistic endeavors.

 

Project Management

Our project managers make it happen. Responsible for coordinating each and every contractor, inspector, and team member involved in bringing every detail of your dream home to life, there is nothing that gets by them without a keen eye and excruciating attention to detail. All while focusing on delivering your custom new home on time and in budget.

 

Baker Love | Senior Project Manager

 

Nate Baker | Preconstruction Manager

 

Kenny Meyer | Project Manager

“From our first visit with Jeff and his team, we knew we made the right choice for our home. The team is exceptional and took care of us during the entire process. Our home is better than we could imagine. We even made additional touches to our home and Keel delivered above and beyond. The personal one on one visits and guidance made the entire process effortless. Keel Custom Homes you made our dream home come true. Thank you!”

Lyne Babin, 2024

Feedback from Our Clients

Keel builds beautiful homes and we are delighted with the build quality of our new home! The build quality and finishes are top notch. The design is modern and very livable in every aspect. The follow through and continued support from the team, including Mark and Casey, has been wonderful and we fell like we are in excellent hands. We highly recommend this company!

Robert Lepore, 2024

On a professional level, they are the easiest company to work with. Bridget and all of the guys in the field are always responsive and on top of any requests. The attention to detail is above a lot of other builders I have worked with. Would definitely recommend!!!

Caitlin, 2023

CORE VALUES

 

SERVICE FIRST.

CONSTANT PURSUIT OF EXCELLENCE.

ALWAYS DO THE RIGHT THING.

 

Keel Custom Homes is an experienced custom home-building team in the Central Virginia area and is passionate about designing homes with character and giving our customers unique experiences. With a combined 40 years of experience in the construction industry, the Keel team is your trusted partner at every step of the project. The Keel Custom Homes building process will make you feel at ease and help you enjoy the home-building journey.