WE'RE HIRING: Project Manager

Apply Here

Home Plans

Custom Home Floor Plans Richmond & Central Virginia

Browse our collection for inspiration and work with Keel's design team to customize your home. Prices are subject to change and do not include land or site work.

Our Home Plans

Our Home Plans

Our plans run from about 1,300 to 3,500 square feet, with three to five bedrooms. They are semi-customizable, meaning we provide you a base plan that you can adjust in many ways. Choose a plan that fits most of your needs, and let us know how to make it perfect.

Base pricing is the cost for the house built on your lot. Land and site prep is not included. Prices will vary based on your specific lot conditions, market conditions, utility needs, and the finishes you choose.

Keel Homeowners

What building with Keel feels like

A family of three standing on the front porch of a blue two-story house with white columns and brick steps.
“We loved that Keel really allowed for the homebuilding process to be CUSTOM. We didn't feel like we were put into boxes with making selections and could really make our vision come to life. Everyone was great to work with!”

Before you ask

Common questions about our plans

How customizable are your plans?+

Every plan here is a starting point, not a fixed product. Our plans are semi-custom: we give you a base plan and you adjust it — move walls, resize rooms, change the elevation, swap finishes. Pick the plan that fits most of what you want and we will tell you what it takes to make the rest fit. If none of them is close, we also build fully custom from your own design.

What does the starting price include?+

The starting price is the cost of the house built on your lot. It does not include the land or the site work — clearing, driveway, well and septic where they apply. Those vary with the lot, so the only honest number comes after we have seen it. Estimate your cost for a range, or book a lot walk to get specifics.

Can I build one of these plans on land I already own?+

Yes — that is most of what we do. We build on your lot across the Richmond metro, and the starting prices on this page are quoted that way. Here is how building on your lot works, start to finish.

Can you modify a plan — add a room, change the garage, move the primary suite?+

Yes, within what the structure and your budget allow. Changes are easiest and cheapest before the plan is finalized, which is why we walk through them during design rather than after. Five ways plans change during a build.

Do any plans put the primary suite on the main floor?+

Yes — 4 of our 14 plans have the primary suite downstairs. Use the "Primary suite down" filter above to see just those.

Which counties do you build in?+

We build across the Richmond metro — Chesterfield, Henrico, Hanover, Goochland, Powhatan and New Kent, plus the city of Richmond. See where we build for the full list and what is happening in each.

How long does it take to build?+

Design and permitting run before ground is broken, and construction itself is the longer half. We break the whole thing down phase by phase in our construction timeline.

What if none of these plans is right?+

Then we design one. These plans exist because they cover what most families ask for, not because they are the only thing we build. Tell us what you have in mind.

Take the Next Step

Visit Our Model Home

Tour the Kiawah model home at Summer Lake in Moseley.

Plan Your Visit

Talk With Us

Book 15 minutes to answer your home building, financing, or land search questions.

Let's talk

Walk Your Lot

We walk the property with you and flag access, soil, septic, and build constraints.

Book a Lot Walk

Have a question?

What would you like to know about our home plans?